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The era of internet sales has arguably not diminished the importance of the book cover, as it now continues its role in a two-dimensional digital form, helping to identify and promote books online.
Not only were the new types of book-covers cheaper to produce, they were also printable, using multi-colour lithography, and later, halftone illustration processes. Techniques borrowed from the nineteenth-century poster-artists gradually infiltrated the book industry, as did the professional practice of graphic design. The book cover became more than just a protection for the pages, taking on the function of advertising, and communicating information about the text inside.
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The Arts and Crafts and Art Nouveau movements at the turn of the twentieth century stimulated a modern renaissance in book cover design that soon began to infiltrate the growing mass book industry through the more progressive publishers in Europe, London and New York. Some of the first radically modern cover designs were produced in the Soviet Union during the 1920s by avant-gardists such as Alexander Rodchenko and El Lissitzky. Another highly influential early book cover designer was Aubrey Beardsley, thanks to his striking covers for the first four volumes of The Yellow Book (1894–5).